Netflix and Meghan Markle have parted ways on her lifestyle brand As Ever, with both sides confirming the split on March 6, 2026 — and both framing it as a natural next step rather than a falling out.
The brand, which launched roughly 11 months ago under a Netflix partnership, centers on home goods including jams, honey, scented candles, and wine. It was built in tandem with Meghan’s Netflix lifestyle series With Love, Meghan — a two-season run, plus a holiday special — which served as an organic showcase for the products, weaving them into episodes centered on entertaining, cooking, and everyday domestic moments.
In a statement, a spokesperson for Meghan said:
“As Ever is grateful for Netflix’s partnership through launch and our first year. We have experienced meaningful and rapid growth, and As Ever is now ready to stand on its own. We have an exciting year ahead and can’t wait to share more.”
Netflix matched the tone: “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life. As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world.”
Both statements point to independence as the intended destination all along — and by most accounts, that tracks. With no third season of ‘With Love’, Meghan on the horizon, maintaining a formal brand tie-in to the show had diminishing logic. The partnership had served its purpose: getting As Ever off the ground with the visibility a Netflix platform provides.
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It’s worth noting the split is limited to the As Ever brand deal. Meghan and Prince Harry retain their production arrangement with Netflix through Archewell Productions, though that deal has been scaled back to a first-look agreement.
Coverage of the news has been predictably split. Some outlets have framed it as a quiet retreat amid mixed reviews of both the series and the products, while others have taken the statements at face value — a brand that launched with a partner and is now confident enough to go it alone.
The fuller picture likely sits somewhere in between.