Dancehall powerhouse Shatta Wale and rap heavyweight Medikal have thrown their star power behind Ghana’s gold value addition drive, sealing a fresh alliance with the Ghana Gold Board (GoldBod) to spotlight locally crafted jewellery on the world stage.
The two artistes stepped into GoldBod’s offices for a courtesy visit to CEO Sammy Gyamfi, Esq., a meeting Shatta Wale described as a move to explore fresh collaboration and deepen partnerships that champion Ghanaian creativity. The timing is no accident: it comes weeks ahead of Shatta Wale’s marquee ShattaFest UK concert, set for August 1.
Gyamfi didn’t hide his enthusiasm, telling the musicians his outfit had been expecting the visit and was proud to host what he called two of Ghana’s foremost music talents. He pointed to Shatta Wale’s track record of championing creatives building sustainable careers in entertainment as part of why the partnership made sense.
Beyond pleasantries, Gyamfi made a firm pledge: GoldBod is officially in for ShattaFest UK. He framed the event as a chance to project Ghanaian talent onto an international platform, referencing Shatta Wale’s history of pulling off large-scale shows as proof the concert would deliver.
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For Shatta Wale, the tie-up fits into a bigger picture — using his entertainment platform to promote Ghana and open doors for fellow creatives. The collaboration reflects a broader pattern of GoldBod reaching into Ghana’s creative and cultural space, having previously run promotional tie-ins such as its Love Month and Ghana Month jewellery discount campaigns, as it works to build consumer appetite for domestically produced gold products.
With ShattaFest UK on the horizon, the partnership signals GoldBod’s intent to use Ghana’s biggest entertainment exports as ambassadors for its jewellery arm — betting that star power can do for local gold what policy alone cannot: make it aspirational.