Ghanaian music duo Keche’s Joshua has renewed his criticism of the local entertainment industry, painting a candid and unflattering picture of an ecosystem he says is riddled with insincerity and hidden animosity.
Speaking on Peace FM’s Entertainment Review on Tuesday, May 19, Joshua did not mince words. The industry, he declared, is “full of witchcraft” — a characterisation that, in the Ghanaian cultural context, speaks to a deep-seated belief that unseen forces of envy and sabotage operate beneath the surface of professional relationships.
Beyond the metaphor, his grievance was pointed and personal. Joshua argued that genuine solidarity among music industry players is largely absent, replaced by a culture of performative support — where artists publicly celebrate one another while privately working against each other’s interests.
More strikingly, he suggested that authenticity is not always rewarded in the industry. Those who are more genuine, he contended, often find themselves sidelined or disliked, while artists perceived as less sincere paradoxically attract greater public backing.
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Joshua and Keche also turned their gaze westward in the conversation, holding up Nigeria’s entertainment industry as a model worth emulating. The Nigerian scene, they argued, is defined by a more structured and genuine culture of mutual promotion — one where artists actively invest in building each other up rather than tearing each other down.
The comments have poured fresh fuel into a long-simmering debate within Ghana’s creative space about industry politics, the psychology of competition, and what it would take to build the kind of cohesive ecosystem that has helped propel Nigerian music to global prominence..